UXperts Among Us
I created an internal conference when there was no funding for external conferences, giving a global UX community a place to teach, learn and connect.
I’m a design leader with 20 years of experience focused on the experiences customers have and the teams who create them. I’ve led design at 99designs and Vista, grown a team from 5 to 20 through the Vista acquisition, and helped a 50+ person UX organisation adopt agentic workflows and AI prototyping. I build teams, connect complex services across digital products, customer care and expert design services, and help teams find clarity in messy cross-functional problems.
Senior Director of UX at Vista
I created an internal conference when there was no funding for external conferences, giving a global UX community a place to teach, learn and connect.
I ran a diary study using Intercom to observe customers moving through 99designs’ multi-stage design process. The research helped the UX team understand the early experience and improve feedback flows for first-time customers.
I spoke about creating compelling UX for a global design platform, including research across languages, currencies and locations and ensuring research does not focus only on users who speak English as a first language.
I gave a talk focused on what effective design leadership looks like.
I provide general mentorship on UX transitions, portfolios, resumes and social profiles through mentoring sessions.
I wrote about using Intercom to observe customers moving through 99designs’ multi-stage design process and improve feedback flows for first-time customers.
I spoke about creating compelling UX for a global design platform, including research across languages, currencies and locations and ensuring research does not focus only on users who speak English as a first language.
I gave a talk focused on effective design leadership.